I asked this to colleagues in Refuge Management Academy and this was their response: “Coming up with innovative ways to do our job,” “New Audiences,” “Change,” “Managing for future conditions,” “Partnerships,” “Digital communications,” “Connection,” “Hope,” “Uncertainty,” “Proactive,” “Reaching out and targeting different (urban) groups,” the list goes on.
But how do we describe our vision for the National Wildlife Refuge System to those outside the Fish and Wildlife Service and how do we demonstrate the vision to those in the field? A Conserving the Future campaign is beginning and I hope you will contribute to the cause: follow us right here, our Facebook page, Twitter, or if you don’t use new media, find a friend that does and check us out!
Our goal is to inspire, reach new audiences, and define the vision using digital communications and new media. Then we’ll ask you “what is Conserving the Future?
Anna Harris is the Vision Coordinator for Conserving the Future and a member of the team taking Conserving the Future on the Road.
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With the two-year anniversary of Conserving the Future being celebrated this month, we are undertaking a new media campaign to showcase some of the great work and recreation that takes place on refuges. A team will be traveling to wildlife refuges over the next two weeks, starting July 15, going from Virginia to Florida to film, photograph and describe how Conserving the Future is a path forward for the Refuge System. The campaign is for the entire conservation community and all Americans who love the great outdoors, so people across the country can 
experience refuges through new media. Because we are now asking for public comment on the draft strategy from the Hunting, Fishing and Outdoor Recreation implementation team, this new media pilot project will focus on fishing on refuges. Follow along on AmericasWildlife’s blog, Face
