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Joanna Webb @joannataylorwebb ?

Pelican Island National Wildlife Refuge Complex
active 3 hours, 47 minutes ago

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    Michael Gale posted an update:   6 hours, 35 minutes ago · View

    Really excited about the next two weeks: a draft version of the vision document is being finalized for review, we’ll be launching a redesign of the website (along with the document) on January 19 *fingers crossed*, and I turn 30!

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    Greg Siekaniec wrote a new blog post: Leaders: Born or Built?   11 hours, 17 minutes ago · View

    How does the guy do it?  First, it was the Apple and the Mac.  Brought a major corporation back from the brink of bankruptcy.  Then, there’s the iPod, considered essential by its 280 million devotees, and iTunes, which together many believe saved the recording industry.  Seventy-five million iPhones have been purchased since its January 2007 [...]

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    don hultman posted an update in the group AvatarRelevance to a Changing America:   11 hours, 18 minutes ago · View

    Interesting dialogue on instilling an ecological conscience or land ethic in America (and the the world?). A lofty goal, and if ever achieved, would certainly solve many of the fish and wildlife problems facing this country and beyond.

    But let’s face it. This country set aside parks, forests, and refuges to protect a portion of the landscape from the darker consumptive side of humans. It was so 100 years ago and remains so today.

    Attempting to influence or change the collective behaviors, beliefs, and value systems of the public is a worthwhile endeavor, as long as one keeps in perspective that it’s a long slog. And yet we must remember that our mission, our job, first and foremost is to take care of the lands, waters, and wildlife of the Refuge System. That is the charge from the American people through Congress. If we do that job to the best of our ability, we show millions of people an actual, concrete example of an ecological conscience and the land ethic of Aldo Leopold. Is it enough? No, but it is our charge.

    For much of my career I worked on the prairies, a landscape of critical importance to two clashing value and economic systems: prairie wetlands and their wildlife and agriculture. Economic needs of farmers and agribusiness almost always trumps the land ethic. It was sad to see even new generations of farmers with the benefit of more education and knowledge of ecological systems still farm the land from road to road (I’d say fence row to fence row, but they are mostly gone). Without the acquisition of millions of acres in fee and especially easement on the northern prairies, I’m convinced the wetlands would have all gone the way of the bison. On landscapes across the country, the Refuge System has made a difference and shown by example to all citizens that there is another way.

    We must remember that if everything becomes a priority, nothing is a priority. However, I do see a place for teaching and talking about environmental sustainability as we welcome visitors to their refuges and conduct our interpretive and educational programs. Rather than a goal that makes the communication of sustainability a high priority for the Refuge System and the Service, why not ensure that we live these values in our land management and public use programs. Leading by example may have more power to change than communication of the ideas alone.

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    Mark Vaughn posted on the forum topic Comment on Draft Vision Document in the group AvatarRelevance to a Changing America:   2 days, 14 hours ago · View

    Lisa, I agree with your post. For many years I wrote HTML and created web sites and understand the importance of a well maintained, visual pleaseing, easy to navigate and most importantly up to date web site. Social media will not replace this and as I’m learning while working on my communications degree in social [...]

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      Joanna Webb · 2 days, 9 hours ago

      Thanks for contributing to this discussion about websites Mark. It is an important issue to me too that I believe needs serious, not urgent, attention. :)

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    Tim Haller posted on the forum topic Keeping NWRS website current and accurate in the group AvatarLeadership and Organizational Excellence:   2 days, 18 hours ago · View

    Joanna, You are right on as I do the website for our refuge along with my other duties. Not having any training in website design etc.. I struggle to make it look as good as it should be as Dreamweaver software take some time to master. Now that we are converting to Content Management System [...]

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      Joanna Webb · 2 days, 8 hours ago

      Thanks for concurring with my opinion on this Tim. I am so looking forward to the Content Management System (CMS) rollout, but I’ve been told that it won’t be for another 2 years, so that sort deflates my excitement. This points to the core issue of our website management. If we can’t respond to the latest technology in a timely manner, we can’t be competitively relevant to the public and our partners at large. By the time two years comes around, CMS might be replaced with a newer, better technology.

      Basically CMS will allow those with little knowledge of web programming languages to build and manage the sites content. It will be as easy as what we are doing on this blog site.

      If anyone knows anything about the CMS rollout, I’d like to know if what I heard about timing is accurate. Thanks.

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    Greg Siekaniec wrote a new blog post: Patiently Agitate for Victories   3 days, 16 hours ago · View

    I love reading the comments posted in the forums on this Website. Many of them are very eloquent. They’re all insightful. You can’t help but notice that some issues – like how to develop future leaders – generate a lot of comments. The debate is healthy. While we won’t all agree in this forum – [...]

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    Jimmy posted an update in the group AvatarRelevance to a Changing America:   4 days, 3 hours ago · View

    We must make the communication of environmental sustainability, a high priority for the Refuge System and the Service.
    ************************************************************************************
    I appreciate the draft vision document and discussions in the Relevancy to a Changing America forum. I read with admiration Brian Czech and Brian McCaffery’s thought-provoking commentary – if only all employees had such passion for our work! But in all families there are differing opinions. I find mine pointing to another direction, in one respect an almost opposite direction.

    In my mind, the purpose of this vision exercise is to boldly dream of the way we want things to be in a decade, even beyond, while respectfully indulging the dreams of others. Of course our thinking must be within the bounds of legal mandates but laws are written in a way to allow an agency the flexibility to adapt to future challenges and change strategies over time.

    With that said, I think we strike closer to the real problem for conservation, management and restoration of fish, wildlife and their habitats when our leadership and organization acknowledges, as many professionals throughout the world have, that most ecological or environmental problems are basically social and behavioral problems of people.

    Over fifty years ago conservation leaders outside the agency spoke to the heart of the matter. Leopold implored society to develop a land ethic. Olaus Murie, one of the founders of the Arctic National Wildlife Refuge, felt the refuge was emblematic of, “The real problem of what the human species is to do with this Earth.” Even well before then, Chief Seattle, reminded us that “Man did not weave the web of life, he is merely a strand in it. Whatever he does to the web he does to himself.”

    The guiding principle of the Refuge System is founded in Leopold’s land ethic. What agency has more interest in a society that embraces this ethic? Leopold would be happy to know his advice guides Refuge System decisions but we must surely recognize that he meant for society to change their behaviors – not just conservationists. If the consensus is that society’s unsustainable choices are the root cause of most of our conservation challenges, should that not be where we focus our efforts?

    The time to act is now. Given the prediction that our country will become less connected to nature, more urban, and agency funding will decline it is time for the world’s top conservation organization to question business as usual. We must be proactive while we mitigate and adapt. In doing so we should work with the thousands of philosophers, economists and psychologists already working on this topic to understand how to foster a shift in society’s values, attitudes and beliefs – a shift toward an environmentally-sustainable nation. We must make the communication of environmental sustainability, a high priority for the Refuge System and the Service.

    And I reject the notion that being proactive through communications about environmental sustainability is mission creep or beyond what federal governments should do. What is proposed is simply a strategy to fulfill our legal mandates. We can examine what the National Park Service and other agencies are saying and doing on the subject, and for a fresh example we can look to the Service’s “engagement” response to climate change. In fact, this is not really a new idea at all – our guiding principle, developed over ten years ago, says we will seek to instill a land ethic in others.

    Yet I understand the discomfort with what is proposed. I have mentally struggled with addressing this issue for much of my career as I’m sure many have. Discussing people’s behaviors and their effects on the environment, outside a refuge, is sensitive business and our agency has traditionally avoided the topic. But land ethic-centered education and outreach are within our mandate and need not be confrontational or avoided.

    When will the time be right for the Service to publicly, and repeatedly, explain the need for a land ethic not just make the case for another acre of habitat? When will we inspire people to believe that a healthy planet and prosperity are not mutually exclusive? That our children can have a secure and comfortable future and clean air, water and healthy fish and wildlife?

    In summary, for too long the Service and the Refuge System has reacted to conservation problems while watching society race after an ever-higher standard of living with mounting environmental impacts. Let’s get started. Let’s be afraid of doing too little too late. Leaders and participants of the Conserving the Future conference need to give serious thought to this issue and consider a recommendation to “Make the communication of environmental sustainability, a high priority for the Refuge System and the Service.”

    That is part of my vision for the Service and Refuge System and I know I’m not alone. At this time I don’t know all the mechanics of achieving it and I have no delusions about the challenges. But it is time for us to discard the island mentality, in line with landscape conservation cooperatives, and dream of a country where economists and policy makers embrace Leopold’s land ethic and the majority of Americans demand it. What better time and fitting place for such a dream. And in the coming decade we will work with others to put the foundations under it.

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      Mark Vaughn · 2 days, 15 hours ago

      Jimmy,
      Kudo’s on your post! Being a relative new comer to the Service I have spent the last year and a half looking at the Refuge System through “Child’s Eyes”. In saying that, I mean that it is all as new to me as is the whole conservation program. This outlook gives me both an advantage and a disadvantage when it comes to the topic. The Advantage being that I can look at the whole system and see things that need to be done, updated and re-created based on the “world today”, and to do my part to get the “Old Guard” to see that even though their antiquated way of seeing things were innovative when they were first adapted to the Service, they are not as productive as they used to be. Society has changed immensely since a lot of the Service Member that are now in charge came on board 20 or 30 years ago and even myself as a 45 year old father of 5 has seen the changes in my personal family and have trouble adapting to the “New Generational Gap”, I’m afraid that a lot of the individuals in charge now have the same issues. Trying to get our young people out into nature is more than just posting a few billboards or opening a Facebook account.

      Even the military where I spent my last 20 years has had to adapt to bring in new blood and reach out to today’s society to make it worthwhile for the young men and women serving our nation to want to join. The Air Force was the last to change even though it is the youngest of military services. Into the spending budget they had to create a special pot of money for PR which includes Radio and television advertisements, traveling to local sporting events like NASCAR, NFL and others with their “Air Force Bling” which includes a working NASCAR, Monster Truck, and a motorcycle designed by the famous OCC (Orange County Chopper). As a child I knew my father liked to hunt, I never knew that hunting was a part of conservation. We took weekend trips to National Parks, State Parks where I learned to respect and love nature. We need to find a way to reach these young people and make it fun to want to get out of their computer chairs, their texting habits and console gaming and want to go back outside again and experience what we experienced as children. If we cannot reach these children so that they can pass on the love and respect for nature then our work is done. We can pack up and go home and watch our wilderness which is so very important to life on this planet disappear and become history itself.

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      Dan Dziekonski · 1 day, 16 hours ago

      Jimmy,

      You just hit a home run with your observations. The idea that we should ”be afraid of doing too little too late” reinforces the premise that the vision process is about bold and creative thoughts that move us away from the stagnation of day to day routine.

      It is about societal change. People need to be aware of their actions contributing to the problems we face. People don’t understand that burning one gallon of gas creates 19 pounds of CO2. Air weighs nothing. Even if they do understand they often take the view that their gallon means nothing and overlook the fact that we as a nation burn nearly 400 million gallons a day. They don’t feel they can impact something as large as the earth.

      People need to understand that making environmental concessions is not about living in dark caves. Many still don’t understand that new compact fluorescents offer the same light while using 75% less electricity. Switching to them does not mean sitting in the dark. A goal of no bottles or cans in a landfill does not mean taking a ladle and bucket to the market to get your milk. It means reuse or recycle. Being able light rail from a station near your home and getting out right in front of your office without sitting in stopped traffic or fighting for a parking place should be a goal for everyone. These things are hardly a drop in our standard of living.

      You are exactly right when you say that we need to educate people and as a result change their impact upon nature. We can not continue to react to the problems society is creating, we must halt the creation of the problem.

      Dan

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      Joanna Webb · 1 day, 16 hours ago

      Thanks Jimmy. Both you and Kristin are helping me to dig deeper about the possibility of actually achieving this pie in the sky vision. I am a firm believer in developing goals and not worrying too much about ”how” you’ll get there. The how just happens as you move forward. However, this is a very complex societal issue and requires a bit of the ”how” forethought so that it can be sold.

      I believe all human behavior can be encapsulated into one or the other, seeking pleasure or avoiding pain. One suggestion for the mechanics of achieving societal environmental sustainability is through incentives. Corporations and citizens alike are more likely to change their behavior if there are incentives. Incentives = Pleasure. Right now, taking actions to be environmentally sustainable can be painful to the wallet or just not EASY (at least that’s the perception). If we provide incentives, we can turn the table on pain avoidance and make it pleasurable to behave in an environmentally sustainable manner.

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    Lisa Mayo posted on the forum topic Comment on Draft Vision Document in the group AvatarRelevance to a Changing America:   4 days, 6 hours ago · View

    In the vision document it states that we should “Ensure that every Refuge Website receives a level of attention commensurate with its status as the primary public face of the Refuge and the System, as well as the backbone of social media outreach efforts.” And Joanna also pointed out that social media cannot replace websites. [...]

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      Joanna Webb · 2 days, 9 hours ago

      Lisa,
      I am so relieved to know that I am not alone in my beliefs about this matter. Thank you for sharing more detail about this and for all that you contribute in time and energy as a friend and volunteer.

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        Lisa Mayo · 2 days, 8 hours ago

        My pleasure, Joanna. And thanks for all your great refuge work at Pelican Island. I love that place.

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    Kristin L Reakoff posted a new activity comment:   4 days, 15 hours ago · View

    Hi Joanna, we are all at risk of offending someone, I suppose…but really, we shouldn’t be offended because people hold different ideas, we should be excited…what kind of dialogue can we have if we all have the same idea? …not a very rich one. I, too, hope that in the coming weeks we see more and more people join the conversation. For many, including me, social media is a new experience…might just take a little time…but it’s starting and that brings me such hope. Thank you for your wonderful participation on this website, I look forward to having many wonderful talks with you! -Kristin

    In reply to - Joanna Webb posted an update in the group Relevance to a Changing America : Kristin, Thanks for replying to my post about ”struggling with the ecological conscience of all Americans”. I just want you to know that I feel and respect your passion and your unique perspectives that must come from living within wilderness. Since you’ve asked others [...] · View
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    Kristin L Reakoff posted an update in the group AvatarRelevance to a Changing America:   5 days, 3 hours ago · View

    In Response to Joanna Webbs Comments:

    The “developing an ecological conscience in all Americans” concept is a difficult one to think about, but let me note that It isn’t meant to replace providing interpretation.

    The idea of “ecological conscience” is separate from interpretation. The idea behind this concept is that humans have lost their connection to nature. The world is urbanizing at an alarming rate. People are out of touch with the natural world. The younger generation is loosing their understanding and awareness that humans NEED nature and NEED a healthy earth to live healthy lives.

    I have to tell you, I have been the one really, really pushing to keep this idea in the document. I think it is absolutely the most crucial step FWS can take to ensure a future where people will care about the refuge system.

    Essentially, I am arguing that FWS MUST push a “land ethic”……and NOW. This is URGENT. Leopold was right. Humanity needs a land ethic and until we get it right…we stand to loose all we have been working for, and more than we can imagine.

    I know the idea is unpopular, yet it weighs so heavy on my heart, if only, if only, if only we can get this one thing right….I know we can look to the future with hope. Working to develop an ecological conscience or awareness in people isn’t just a good thing…it is the essential key stone if you will, of what we should be doing. It makes sense. If you check your gut feelings…it’s there in, in the deepest part of all of us. The idea may not sound popular and maybe we need to re-word how we present the idea in the document…but the knowing is there. This is what we are missing. This is why we are in the predicament we are in…yeah, a marketing plan is wonderful and we need that too, but until we get at the heart of the matter, we will always fall short of our goals…and that risk is just too big a risk to take.

    I know many people on this website have commented that this idea is beyond the scope of our mission, but if you look deeply into the heart of the idea and our mission, not only is it part of our mission to promote a land ethic….I boldly announce it is in fact the biggest, most essential part of our mission, if not our entire mission. Look at ever mission statement of every refuge, and ponder the meanings…behind it all is having society back our mission/s and that isn’t going to happen until the majority hold a land ethic deep in their hearts. Until we do this, begin to promote a land ethic and an ecological awareness in people, we will struggle, struggle, struggle…and the wildlife and wild lands we love stand to loose.

    I live in the wilderness, and as I move through the country, I always wonder….will we (humans) get it right….will this place, these wild places, this fresh air, these beautiful amazing wild animals, this grand quiet, this wild land that humbles me so, keeps me healthy, reminds me I am not separate from nature but as much a part of it as the tall mountains looking down upon me as I pass by, things as they always have been…will we get it right and let this place be here in the future, or am I one of the last few remaining people, walking freely here, to see this beautiful country before the march of development comes here too. Am I one of the last few to know what it feels like to be a natural human, to know I am as much a part of the country as the moose hushing away as I near…will we get it wrong…are these the last moments in this wonderful place, are my steps the very last steps a free man will take in a free place? How many places like this have we already lost. Why have we lost them. Why have the majority of humans not done it right yet? Without working to develop a land ethic or an ecological conscience out there in urbanizing society….I fear the steps I take today are indeed final steps, in a wilderness that humans will trade for development and resources as the populations soars in the near future. And what of the refuge system? Will refuge lands be traded as resources dwindle? Do we need to promote an ecological awareness out there…I shout a resounding yes that I hope rings across the nation…

    We are standing at the tipping point, RIGHT NOW. We are out of time. We have to stop treading safely forward. Now is the time to do what needs to be done, period. Again, I look to Leopold. I wish he was here with us, with me. As a person without a known name, my vision seems easy to dismiss…if he were here, arguing along with me….the idea might take hold and perhaps the next generation would have a chance at living on an earth where wild places remain. Hasn’t Leopold waited long enough to see what he argued for come to fruition? How much longer can we go on as we always have………I argue absolutely boldly that we need to give time and serious and solemn consideration to the idea of promoting an “ecological conscience” or a land ethic….and we need to deeply ponder the deepest meaning of our mission. Please, others, this conversation needs to continue….please share your thoughts…..

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      Joanna Webb · 1 day, 16 hours ago

      Kristen, I just posted on Jimmy’s comment about this general conversation of land ethic/environmentally sustainable society. To sum it up, I believe incentives will be needed as a tool to achieve mass societal change.

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    Jennifer Heroux posted on the forum topic Comment on Draft Vision Document in the group AvatarRelevance to a Changing America:   1 week ago · View

    I agree with the comments that we should be careful about conflating strategies and goals within this document. As an example, if increasing relevancy to the local communities is a goal; as written, increasing Friends groups is a strategy that may help us achieve it. But it is only one tool in the toolbox. I [...]

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    Mark Lindvall started the forum topic Visitor Centers in the group AvatarRelevance to a Changing America:   1 week, 1 day ago · View

    In recent years many refuges have built large visitor centers. I believe there are also plans to build even more. These centers are expensive to build, staff, and maintain. I would like to see some evaluation of the cost and effectiveness of these centers. My personal belief is that when we go this route we [...]

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    Brian McCaffery posted on the forum topic Comment on Draft Vision Document in the group AvatarRelevance to a Changing America:   2 weeks, 3 days ago · View

    As Bill requested, I have uploaded the document to this Core Team’s document list.